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Boost Your Digital Presence with the Brand Launchpad

Updated: Apr 14

Averey conducts a branding interview with Joel.
Averey conducts a branding interview with Joel.

If your business has grown, but your brand hasn’t caught up—that disconnect is costing you. The Brand Launchpad helps businesses reintroduce themselves with clarity and proof. It helps you realign how you show up online with the level of work you're already doing behind the scenes.


It’s not a rebrand for the sake of it—it’s a way to bring your reputation, story, and positioning into sharper focus so clients get it, fast.


Key Benefits

  • Refined Positioning

    • Communicate what you do best and who it’s for, so your messaging finally feels like a perfect fit.

  • Proof-Driven Content

    • Create credibility with photos, videos, and messaging that showcase your progress and results.

  • Updated Digital Presence

    • Revamp your online assets to reflect who you are now—not who you were five years ago.


Brand Launchpad Case Study: Encore Retrofit

The entire Encore Mechanical team stands in their warehouse.

THE CHALLENGE

Joel and the team at Encore have a well-established business. However, a service they provide, retrofit services for home equipment, isn't very well known to their local market.


THE APPROACH

Scelta worked with them to compile an arsenal of branded content and materials that communicate their offering, who it's for, and how to get started.


WHAT WE CAPTURED

An Encore Mechanical HVAC specialist installs ductwork.
  • Interview videos with the leadership team

  • On-site install videos and photography

  • Customer video testimonial

  • Product photos


WHAT WE DELIVERED

En Encore Mechanical sprinter van drives down a county road.

  • An updated website with targeted marketing messaging

  • 30+ photos

  • 3 Brand Foundation videos

  • 12 ready-to-post social media posts with captions

  • 1 Client Testimonial

  • 1 Case Study

  • Door Knockers Design


If you’re levelling up behind the scenes, make sure your brand is moving with you. The. Brand Launchpad helps you reposition with clarity—and lead with the kind of proof clients trust.







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