SCELTA’s Product Philosophy, with Eric Watson.
Averey Peter- May 14
- 2 min read
Updated: 4 days ago
Who will come out on top in a software development future powered by AI?
In our recent DIAL IN Podcast conversation, Eric Watson—real estate developer, investor, and co-founder of LUM’AIS—shared something that stuck with us:
“The future belongs to those best at defining the problem and designing the solution.”
In the SaaS world, it's easy to get swept up in building features—trust us, we learned that the hard way.
It's easy to forget that good software isn't built by accident. It’s built when people mercilessly focus on identifying the problem that needs to be solved and then thoughtfully designing the solution, before ever touching a line of code. THis is SCELTA's product philosophy.
How AI Is Reshaping the Product Game, And Creating a Trap
AI is speeding everything up. That means the cost of building software is coming down.
However, it's quickly exposing those who skip over the crucial part of building a product: designing how it fits to the the person they're solving a problem for.
The temptation to build something for the sake of the product itself and our own ideas is real. But as Eric pointed out in our conversation, this lesson isn't new.
He once built early construction project management software before smartphones were even common on job sites.
What held them back? Adoption. The tech was valuable, and it was early—it identified the right problem, but couldn't solve it in the right way. Its design was restrained by the available tech.
That same lesson applies now in a different way.
There are some pretty amazing tools at our disposal to build something meaningful. But the tools don't get the job done. People do—when they dial in on who they serve, what the problem is, and then design the best solution.
What's the best solution? The one they'll actually use.
So What Actually Matters in Product?
Whether you're building in construction tech, wellness tech, or real estate development, here’s what makes the difference:
Define the problem clearly. If users can’t explain what problem your product solves, it’s already dead.
Design with constraints. The more capital or AI tools you have, the easier it is to overbuild. Stay relentlessly lean and hyper-focused on simplicity.
Solve for humans. Even in B2B or enterprise, a human is making the decision. Create clarity, not just efficiency.
How SCELTA's Product Philosophy Builds Products That Matter
At SCELTA, we follow the same principle Eric outlined: define the problem, then design the solution.
That’s how we developed:
SCELTA REDMap: to solve fragmented development planning information for builders and communities.
SCELTA Portal: to solve communication chaos in real estate and construction.
SCELTA 360: to solve the trust gap during pre-construction sales.
Foundation AI: to make project data usable—not just stored.
Every SCELTA product starts with a real conversation, not a feature list. And that’s how we’ll keep it.
Want more conversations like this?👉 Join the DIAL IN Sunday newsletter and stay close to the minds shaping the future of building.
Want to hear the whole conversation with Eric Watson? Watch below:
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